We are more than just a wine store! We are your centre of BC wine knowledge that comes from living in the middle of wine country. We offer a huge selection of BC wines, wine accessories, and local food items. Visit us for tasting tips before you start your wine tour or simply stop in to see what is happening in BC’s wine industry.

The BC Wine Information Centre is operated under the umbrella of the British Columbia Wine Information Society, a not-for-profit society that was formed in 1996 specifically to establish and operate the British Columbia Wine Information Centre to promote BC Wines. All proceeds from the BCWIC are put back into the local wine community towards wine information and educational resources. We have contributed almost $500,000 to the local community providing funds for the kitchen/wine sensory lab in the Penticton Campus of Okanagan College, along with providing bursaries and scholarships for viticulture students.

The BC Wine Information Centre is considered the ‘Gateway to Wine Country’ and has become the best retailer of BC Wine in the area.

Our wine fridge is stocked with ready-chilled bottles of white, rosé, and sparkling wine and The Icon Room features only the most exclusive wines produced in BC. In addition, we have a wide variety of wine accessories, local gourmet food products, gift items, and books about food and wine. We can produce custom gift-baskets or select from ready-made baskets that are always on display. You can join our Wine Club and receive regular shipments of the wines that caught our attention. We can also arrange worry-free shipping of your wine collection home from your touring experiences in the Okanagan.

Learn more about the BC VQA Wine Info Centre here.



BC VQA stands for “British Columbia Vintners’ Quality Alliance”. The BC VQA program is an appellation of origin system, similar to the AOC and DOC systems used in France and Italy, and it guarantees the wine is made from 100% BC grapes. This voluntary program also helps to ensure a minimum quality standard, with wineries submitting each vintage of wine to a tasting panel for sensory evaluation. Look for BC VQA on the label, and know what’s in the bottle.

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May, 2024



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August 26,2019

  • Tuesday
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